This Thursday, March 14th from 12 to 1:30 PM join a free, virtual workshop on Marketing and Promotion. This is a workshop for artists and by artists. Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business. Craft persuasive messaging and create a strategy for how you will get the word out about your work, events, and news. Facilitated by Alfredo Avila and Christy Sandoval.

Alfredo Avila is a Chicano activist, actor, educator, theater-maker, and award-winning independent documentary filmmaker from Inglewood, CA, with an MA in Applied Theatre Arts from USC. Since 2005, he has collaborated with El Teatro Campesino as an actor, producer, director, and Migrant Education media teacher. His feature documentary ‘God’s Tenants’ (2018) won Best Documentary at the Los Angeles Brazilian Film Festival, and his short narrative film “Amiguin” was awarded Best Drama at the 2023 Poppy Jasper International Film Festival; he is the current recipient of The Center for Cultural Power's Culture Bearer grant award. Alfredo is an adjunct professor in the Theater & Cinema department at Hartnell College and serves as a teaching artist in state prison through the Alliance for California Traditional Arts organization. He currently serves as the Interim Executive Director at the Alisal Center for the Fine Arts in Salinas, CA.

A multidisciplinary artist, teatrista, arts administrator, and artistic producer born and raised in Watsonville, Christy Sandoval currently serves as Executive Director of El Teatro Campesino (ETC). She joined the company in 2007 and trained extensively in ETC’s ensemble practices before transitioning to the company’s leadership team in 2014 as Education Director, where she presided over a multi-year expansion of the company’s educational programming and curriculum development. In 2016-17, she led the ETC performing ensemble through a newly devised collective creation and theatrical museum experience called “Viva La Causa: A Teatro Retrospective.” An advocate of community-based practices promoting social change, Christy has designed and facilitated workshops for a wide range of communities and organizations, some of which include: Network for Ensemble Theaters’ MicroFest, Center Theater Group, the Western Stage, Monterey, San Benito, and Santa Clara Offices of Education, Cal Poly Arts, the University of California Santa Cruz, Gavilan Community College, Latinx Theater Alliance Los Angeles, and East Los Angeles College.

This event is brought to you by the Central Coast Arts Coalition as part of the California Arts Council Creative Corps program. Our “Work of Art: Business Skills for Artists” is a professional development curriculum designed to teach business skills to artists in all disciplines; the curriculum was developed by Springboard for the Arts. Artists can take the whole series, customized combinations, or individual workshops that best suit their needs.

Learn more and register on our website: centralcoastcreativecorps.org